Thinking about some kind of promotional item or packaging to relate to this new campaign. Looking at 70s imagery I came up with this design for a promotional range of "back to the 70s" packaging.

The Body Shop Facebook Campaign - Web2.0 advertising

I felt that to really fulfill the brief I needed to go beyond the normal limits of an Ad camapign and explore some more unusual advertising possibilities. I've read that companies are now advertsing more on sites like facebook as its a great way to reach a large market. Ads that get customers involved are more likely to be successful so i thought about ways people could be encouraged to engage and visit the BODY SHOP page. By asking people to tag pictures of body shop products in order to win them Body Shop promotes its products and gets more visitors to its page.

Development Work

Mock up for "MIRROR IMAGE" exhibition..... promoting the BODY SHOP campaign and raising awareness of body image issues.

I used the NP website as a template to create this mock up of the site advertising this exhibition and also created a mock up of the exhibition space merging images on photoshop.

 

Here I looked at creating some poster type layouts that could be used internally or externally. The format here is based on some of their earlier campaigns and uses colours previously connected to BODY SHOP. I also mocked up some designs for a gift card using 70's patterns to convey the "since 1976" approach.

Possibly a bit too similar to ads they have produced before. These images don't have as much impact as the mask ones but want to create a more "positive" side to the project to go alongside the more negative, in your face, mask images.

New shoot with Mamiya RZ67. Trying to make images for a more positive side to the project. Trying to match images to some of the quotes / facts that I found. I looked for people who seemed to exude a positive outlook but did not fit with typical conceptions of "beauty".

Quick attempt to see how some of these images might work with the text etc. Could use these as a kind of positive end to the set of images,.. after the more negative, distorted Holga stuff.

Mamiya RZ67 shoot

Images from the first couple of shoots with the medium format camera.

Mini Darkroom Experiments

Some images of the mini darkroom I set up under my desk in my bedroom to experiment with making some little prints outside of Uni.

Homemade prints from medium format camera shoot

Some miniature prints from my first shoot on the Mimaya RZ67 Medium Format camera. Getting to grips with using the camera and experimenting with how the style of image varied from the Holga images.

The first film was shot in the garden using Vicky as a model,.. using similar shots to those I had done before but trying to vary the perspective and scale as suggested in my crit. This was much easier using the Medium Format as it allowed me to get up close which the Holga did not. The second shoot was in the park,.. based on some of the quotes e.g. "the waist size of a size 0 skirt is the average size for an 8 year old girl".

I developed the negs today but had no time to print so decided to try printing some at home in a little darkroom experiment under my desk using an angle poise lamp. I really like the resulting images, the size and format has a really nice feel to it. Will try to print some of the images properly tomorrow in the darkroom.