CONCLUSION TO PROJECT

Final Outcomes:

One book in box with prints
Gift cards
Website
Facebook site
8 final posters
Plan for "Mirror Image" exhibition - showcasing work on body image


I think this is a fairly comprehensive set of pieces to convey the Body Shop's new campaign. I'm really pleased with some of the final images from this project and with the overall conclusion I have come to.

Using the mask proved really successful and created some interesting images,.. it is something I would like to take further in my own work. Also using the medium format and Holga cameras was a good new experience and one I will definitely continue with.

A few images off a film I didn't think I'd be able to use. This was a colour film which I took in London and Winchester showing people wearing the mask in crowded places. I wanted to create a sense of a person who felt isolated as others swarmed around them. The lightning was poor and a lot of the shots were using long exposures which is difficult to judge on a Holga so when I was unable to scan the film I decided just to abandon it. Then I decided to see if I could make any black and white prints in the darkroom and came up with these. Although none of the images were hugely successful I do like the effect of the ghostly moving people all around, and this is an idea I might have developed further if I had more time on the project.

Re-designed pages for my book. Trying to make the type and layout more interesting to increase the flow of the book. I have also re-ordered some of the pages to avoid some sections getting repetitive.

I also slightly redesigned and reprinted my final posters in response to some of the crit feedback.

Type / layout experiments

One of the pieces of feedback I received in my crit was that the layout of the book pages andth type could be more varied and dynamic to make the book more interesting. Here I experimented with some different page and text layouts to see what worked best.

Photos of Final Book and Case, and other promotional items

The book is printed double sided onto sugar paper and stitch bound. It would make a good promotional item to be sent out to share holders or people associated with The Body Shop.

I also created designs for Gift cards to lnk with the aesthetic of the new campaign.

Display Boards for Crit

Final Poster Designs