Saturday 2 January 2010

The Body Shop Facebook Campaign - Web2.0 advertising



I felt that to really fulfill the brief I needed to go beyond the normal limits of an Ad camapign and explore some more unusual advertising possibilities. I've read that companies are now advertsing more on sites like facebook as its a great way to reach a large market. Ads that get customers involved are more likely to be successful so i thought about ways people could be encouraged to engage and visit the BODY SHOP page. By asking people to tag pictures of body shop products in order to win them Body Shop promotes its products and gets more visitors to its page.

1 comment:

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