CONCLUSION TO PROJECT

Final Outcomes:

One book in box with prints
Gift cards
Website
Facebook site
8 final posters
Plan for "Mirror Image" exhibition - showcasing work on body image


I think this is a fairly comprehensive set of pieces to convey the Body Shop's new campaign. I'm really pleased with some of the final images from this project and with the overall conclusion I have come to.

Using the mask proved really successful and created some interesting images,.. it is something I would like to take further in my own work. Also using the medium format and Holga cameras was a good new experience and one I will definitely continue with.

A few images off a film I didn't think I'd be able to use. This was a colour film which I took in London and Winchester showing people wearing the mask in crowded places. I wanted to create a sense of a person who felt isolated as others swarmed around them. The lightning was poor and a lot of the shots were using long exposures which is difficult to judge on a Holga so when I was unable to scan the film I decided just to abandon it. Then I decided to see if I could make any black and white prints in the darkroom and came up with these. Although none of the images were hugely successful I do like the effect of the ghostly moving people all around, and this is an idea I might have developed further if I had more time on the project.

Re-designed pages for my book. Trying to make the type and layout more interesting to increase the flow of the book. I have also re-ordered some of the pages to avoid some sections getting repetitive.

I also slightly redesigned and reprinted my final posters in response to some of the crit feedback.

Type / layout experiments

One of the pieces of feedback I received in my crit was that the layout of the book pages andth type could be more varied and dynamic to make the book more interesting. Here I experimented with some different page and text layouts to see what worked best.

Photos of Final Book and Case, and other promotional items

The book is printed double sided onto sugar paper and stitch bound. It would make a good promotional item to be sent out to share holders or people associated with The Body Shop.

I also created designs for Gift cards to lnk with the aesthetic of the new campaign.

Display Boards for Crit

Final Poster Designs

Thinking about some kind of promotional item or packaging to relate to this new campaign. Looking at 70s imagery I came up with this design for a promotional range of "back to the 70s" packaging.

The Body Shop Facebook Campaign - Web2.0 advertising

I felt that to really fulfill the brief I needed to go beyond the normal limits of an Ad camapign and explore some more unusual advertising possibilities. I've read that companies are now advertsing more on sites like facebook as its a great way to reach a large market. Ads that get customers involved are more likely to be successful so i thought about ways people could be encouraged to engage and visit the BODY SHOP page. By asking people to tag pictures of body shop products in order to win them Body Shop promotes its products and gets more visitors to its page.

Development Work

Mock up for "MIRROR IMAGE" exhibition..... promoting the BODY SHOP campaign and raising awareness of body image issues.

I used the NP website as a template to create this mock up of the site advertising this exhibition and also created a mock up of the exhibition space merging images on photoshop.

 

Here I looked at creating some poster type layouts that could be used internally or externally. The format here is based on some of their earlier campaigns and uses colours previously connected to BODY SHOP. I also mocked up some designs for a gift card using 70's patterns to convey the "since 1976" approach.

Possibly a bit too similar to ads they have produced before. These images don't have as much impact as the mask ones but want to create a more "positive" side to the project to go alongside the more negative, in your face, mask images.